Hooked on development: innovative gear for real fishermen

I have been fishing for as long as I can remember—ever since I was a child. For me, fishing and being out in nature are important. In the early 2000s, hanging loop trolling arrived in Finland, and I thought that we should get some kind of “widget” in front of it to float the bait. That’s where the idea came from, and gradually my hobby became a job.

I am a curious problem solver by nature. I used to, and still do, spend a lot of time designing and developing products to make them even better.

My passion is to develop and manufacture innovative fishing gear that offers great catches and unforgettable experiences for fishermen around the world.

The company was founded in 2003, and its products are designed and manufactured in Mikkeli, Finland.

Tight lines and good fishing trips!

Vesku